Branding
One brand, everywhere it appears.
- what it replaces
- Logo designer, packaging designer, menu designer, copywriter and social media designer, and the handovers between them.
- what’s included
- Brand strategy, Identity, Packaging, Menus and print, In-store graphics, Brand guidelines, Social templates, Sales decks.
- starting out
- A complete identity, ready to use everywhere.
- already established
- A rebrand that catches up with what you’ve already built.
- your part
- A half-day workshop, review rounds and sign-off.
the work
Tingkat by Su
p. 04Identity
A wordmark and a stacked-tingkat symbol. A palette taken from the shophouse’s original tiles, plus a type pairing for English, Malay and Chinese.
p. 05Tingkat by Su
p. 06Packaging
Kraft tingkat-style boxes for takeaway, tiered gift boxes for kuih, sleeves for Chinese New Year, Raya, Deepavali and Christmas, and a reusable enamel tingkat for premium hampers.
p. 07Tingkat by Su
p. 08Menu
A new structure: 46 items cut to 28, with rewritten descriptions, new photography, and prices set to match the experience.
p. 09Tingkat by Su
p. 10In-store
Signage, tile-pattern wall graphics, table cards, staff aprons and a QR-code menu card.
p. 11Tingkat by Su
p. 12Brand guidelines
A 40-page book covering logo use, colour, type, photography style, tone of voice, packaging specs and printer files.
p. 13Tingkat by Su
p. 14Social templates
24 editable templates. The team posts in minutes and every post looks like Tingkat.
p. 15Yes. Guidelines and templates are built so your team can run the brand without a designer.
We prepare the files and work with your suppliers on production.