discovery call

Kinetika Physio & Pilates

Physios who answered WhatsApp between sessions, and lost the patients who couldn’t wait.

location
Bangsar, KL
service
Full System for clinics
result
2.6× new assessments

Kinetika has run for six years: registered physiotherapists who also teach rehab Pilates, in classes capped at five people. It has a 4.9 rating from 130 reviews and a loyal group of regulars. Online, it looked closed:

  • Instagram: the last post was nine months old.
  • Ads: none, while a Pilates studio down the road had started running Meta ads.
  • Search: Kinetika sat at #8 for “physiotherapy Bangsar”, at the bottom of the page.
  • Enquiries: the physios answered WhatsApp themselves, between patients. People who came for a trial class got no follow-up about a package.

Founder Sharmila had tried a freelancer for posts, a separate agency for ads and a part-timer for WhatsApp. That’s three people, three invoices and three handovers, and nobody owned the result.

“Finished physio, but the pain keeps coming back?”

Her patients didn’t want “rehab Pilates explained”. They wanted to know why the pain returns, and what happens at the first visit. So every piece of content leads with the patient’s situation, not the condition.

Sunday, 8:15am

A runner with heel pain messaged after seeing a Reel titled “Why do your first steps out of bed hurt the most?”. She was asked how long it had been going on, told that the first visit is a full physio assessment, booked for Saturday at 9am and reminded the day before. The physio saw her notes before she arrived. After her trial class, a follow-up came and she bought a 10-class package. Nobody on the team touched the conversation.

The system, month by month

FindOne shoot day a month: physios on camera, problem-first Reels and carousels that people save, for four audiences (desk workers, pre and post-natal, runners, chronic back and knee pain).1 day a month
CaptureMeta ads for each audience, so people who notice a problem see Kinetika first. Google Search ads catch “sciatica”, “postnatal Pilates” and “physio Bangsar” searches. Each ad leads to a page written for that problem.None
AnswerA booking assistant replies within seconds, in English, Bahasa Malaysia, Mandarin and Tamil, including after 7pm and on Sundays.None
BookAssessments booked, reminders sent, and a package offer followed up after every trial.None
ReportA weekly report on cost per attended new patient and on how many trials convert to packages.10 minutes a week

The team it replaced

Freelancer for postsAtlas: strategy, scripting, filming, editing, posting
Separate ads agencyAtlas: Meta and Google ads, landing pages, tracking
Part-time WhatsApp adminA 24/7 booking assistant: replies, booking, reminders, follow-ups
Sharmila stitching it togetherNobody stitching. One weekly report.
22 → 58
new assessments a month
31% → 54%
of trials converting to packages
RM96
per attended new patient

90 days later

  • New assessments went from 22 to 58 a month.
  • Trials converting to packages went from 31% to 54%, mostly from the follow-ups.
  • Cost per attended new patient settled at RM96.
  • 19 bookings came in on Sundays, when the studio is closed.
  • The physios stopped answering WhatsApp between sessions.
“I used to manage three people who all blamed each other. Now there’s one team, one report, and my physios just treat.”
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